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Jobs at KERN

Analytics Manager

Location: Woodland Hills, CA

Department: Analytics - Strategy

Type: Full Time

Min. Experience: Experienced

 

This position works closely with the account management team to deliver actionable insight that will optimize campaign performance of our clients marketing investments.

RESPONSIBILITIES:

  • Responsible for managing multiple deliverables on a weekly & monthly basis across several major clients.
  • Be a thought leader and provide creative solutions to comprehensively analyze campaigns and business performance.
  • Consistently deliver business intelligence to guide targeting, media and creative strategy.
  • Experience with visual analytics (Tableau / Spotfire) is a major plus.
  • Source new and utilize existing campaign / customer data to drive insights.
  • Proactively provide guidance, creative thinking, and direction to junior members of the team.

 DESIRABLE COMPETENCIES & SKILLS:

  • Experience creating visualizations, collating data from multiple sources and leveraging the tool features to continuously enhance the value, effectiveness and efficiency of the reporting/analytics platform.
  • You will have a passion for using data to facilitate stakeholders’ decision-making to be more effective and efficient.
  • You will have experience with other data, analytics and reporting tools/systems.
  • Have experience in analyzing display and programmatic media.
  • Ability to analyze complex data, market research, and formulate recommendations, learning plans and accurate test plans.
  • Experience with online metrics, terminology, industry best practices, and industry trends.
  • Relentless problem-solving abilities and desire for continued improvement.
  • Experience in a broad range of direct response media is desirable; including wide range of interactive, search, mobile, social media, and traditional DR media (print, direct mail and email lists).
  • Ability to build trusting relationships by using appropriate interpersonal styles with clients, stakeholders and team members.

PREFERRED EXPERIENCE, QUALIFICATIONS & ANY SPECIAL REQUIREMENTS:

A minimum of 5 years agency/client experience in online marketing analytics

WHO WE ARE / WHAT WE DO

We build stronger relationships

There is strength in relationships. The relationships that brands forge with their customers. The relationship between data and behavioral sciences. The relationship between a client and a steadfast agency partner. By working with the strengths of all of these relationships we have built powerful customer experience maps, effective retention strategies, breakthrough messaging and, most of all, driven our clients’ business forward.

 

 

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