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Jobs at KERN

Marketing Automation Specialist

Location: WOODLAND HILLS

Department: Digital Production

Type: Full Time

Min. Experience: Mid Level

Summary of what you will do. 

This position will manage Eloqua, Marketo and Pardot based marketing automation and lead generation processes. This position will drive the design, implementation, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the Eloqua, Marketo and similar marketing automation platforms.

The role requires that you are comfortable at a fast pace, detail oriented, driven by results and have a very high standard for quality.  

A few of your responsibilities 

  • Design, develop and execute marketing automation campaigns and programs that drive lead generation, retention, and nurturing using the Eloqua 10, Marketo and Pardot.
  • Support the configuration, maintenance and deployment of the Eloqua/Marketo/Pardot and integration with client CRM systems
  • Advise on best practices with regard to marketing automation capabilities, testing, projected results
  • Collaborate with sales operation to enhance and troubleshoot lead/contact integration issues between Eloqua/Marketo/Pardot and Salesforce.
  • Test and QA programming to ensure campaign deployment will operate as intended. 
  • Stay current on Eloqua/Marketo/Pardot software and enhancements
  • Perform online campaign set-ups, segmenting of contacts, lead scoring and business logic automation using the CRM database.
  • Develop and monitor campaign dashboards for ROI and KPIs, including implicit digital footprint tracking on website.

Preferred

  • Marketing Agency experience
  • Campaign development and deployment experience with Act-On (marketing automation software)
  • HTML/CSS/JavaScript/jQuery programming experience
  • Email deployment and segmentation experience with Silverpop and ExactTarget 

KERN provides a platform for a significant career growth opportunity to a qualified candidate.  If you possess a sense of ownership for everything you do. Love to create things that are truly great, require you to have an entrepreneurial spirit, a lot of autonomy, and an ability to check your ego at the door.

Do all of this while keeping your sense of humor and at the same time having clients rave about your abilities and cringe at the thought of losing you.  

You belong at KERN, and we need to talk.  

 

 

 

 

 

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